Building relationships is often discussed when it comes to Social Media. Lately, I have been struggling finding a balance with some relationships both private and professional. Sometimes, I’ll admit, its me, and yet sometimes, its the other party. The keyword here is balance and its a skill that I submit needs to be practiced.

Are you treating your friendships and relationships as a service contract that comes with an Early Termination Fee? Believe me, sometimes I wish I could! Alas that would be counterproductive don’t you think? The agreements we make with most service companies that have early termination clauses usually goes sour when the service becomes less of a service and more of a hassle. Are you providing value and service to your friends and clients? Performance may be another issue and ’shiny new gadget’ syndrome may one as well.

So how does this translate into Social Media? There’s always new Social Media tools being launched. How we use these tools is really the question. As we interact with one another, do we give it our all or are we willy nilly in those relationships. Fair Weather Johnsons?